I mentioned that ’Passion’ had joined the list of much used FTSE company values along side integrity, trust and teamwork.
I am not alone, just have a look at this You Tube clip
About Me
- Simon Barrow
- It is Simon’s combination of marketing and human resource experience that drive his consulting work and it was that which led to his creation of the Employer Brand concept. He believes that an effective EB must be rooted in the fabric of the actual working experience and that a brand is a result of what you do not what you say. ‘Branding’ alone is not enough. He believes that great brands are today built from the inside out, and that the process starts at the top.
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